Key Results from Using Belel
About About WeWork
WeWork stands out to most as the leading company in the coworking spaces industry.
In order to maintain their reign at the forefront in the world of coworking, WeWork needed to expand and diversify their portfolio. This move forwards resulted in the launching of WeWork Labs.
WeWork Labs assembles a global group of early-stage start-ups and provides a range of benefits including; mentorship, education alongside WeWork’s agile workspaces to effectively function as a business incubator or a start-up accelerator that are solely committed to helping start-ups achieve their goals.
The way lead generation used to be
WeWork Labs did most of its communication through newsletters and in-app notifications. The team would write a compelling piece of copy, add a CTA (usually in the form of a button) that would then link to either a landing page or an event sign-up page.
This was the way lead generation worked for WeWork Labs until they decided to switch up their strategy and use video as their new sales enablement tool.
The new enablement strategy
In order to increase sign-ups for WeWork Labs, the team decided to use video messages in their emails. They also reached out to people on LinkedIn who might be interested in their new podcast studios for rent.
By using video, they were able to personalize their pitch and create a more engaging experience for potential members.
Why WeWork Labs chose Belel
WeWork Labs' primary goal of utilizing Belel was to contact members such as founders, workers, and investors from existing start-ups and firms to inquire about them becoming mentors and leaders for others in the WeWork Labs organization. Belel is the easiest way to get started with an effective video strategy.
A new way of outreach with a human touch
The entire outreach process, which is now mostly digital, lacks a personal touch. Belel provides a method for standing out from the crowd in a unique and engaging way:
- Easily created personalised videos
- Standing out from competitors
- Adding a human touch to messages
- Clear Call To Actions within videos
- Included in LinkedIn and Emails
- Follow up with clients and team mates
- Demo videos and walkthroughs
Using Video in LinkedIn InMails
With the recent rise in popularity of video content, it's no surprise that more and more businesses are turning to video as a way to reach their target audiences.
One of the most effective ways to use video is in sales enablement. By incorporating video into your sales and marketing strategy, you can increase your click-through rate (CTR) and conversion rate while also providing your prospects with valuable information that they can use to make a purchasing decision.
By including a video in their InMails, they're able to capture the attention of their target audience and get them to watch the video, which ultimately leads to more signups for their services.
Email Footers to Drive Engagement
In addition to using video in their InMails, WeWork is also using video in their email footers.
By adding a video to their email footers, they're able to increase engagement and get more people to watch community leads video introductions. This ultimately leads to more trust and engagement.
The Bottom Line
Video is a powerful sales enablement tool that can help you increase your click-through rate, conversion rate, and engagement. If you're not using video in your sales and marketing strategy, you're missing out on a huge opportunity to reach your target audience. If you're not already using video in your sales and marketing strategy, now is the time to start. WeWork is a great example of how video can be used effectively to drive sales and increase signups.