In this case study, we will explore how Cyber Security Recruitment was able to use video messages to recruit high demand professionals.
Key Results from Using Belel
Before involving Belel in the recruitment process:
Sending personalised connection requests on LinkedIn
Following-up periodically via email and LinkedIn
Meetings to update the candidate on the current status
Nothing unusual here but cyber security professionals are in high demand and they were not getting the results they wanted.
Video recruitment messages
The recruitment company decided to use Belel video tool to send personalised video recruitment messages.
By using Belel, they were able to:
Increase Click-Through Rates by 9x thanks to thumbnails with captions
Personalise thumbnails showing the candidates LinkedIn profile
Include a CTA (call-to-action) in each video to encourage the recipient to apply
Improve communication with clients and candidates
The recruitment company saw a significant increase in applications after using Belel to send recruitment videos. They received an average of one application for every four videos that were sent.
But the recruitment company didn't just receive more applications, they also received better quality applications. The candidates who applied after watching the recruitment video were more engaged and had a better understanding of the role.
Build rapport and trust
Video is an effective recruitment tool because it allows you to personalise your message and connect with your audience on a more personal level.
When you can see the person you're talking to, it's easier to build rapport and trust. This is especially important when recruiting for a role that requires a high level of trust such as cyber security.
In addition, video allows you to include a CTA (call-to-action) in your recruitment message. This makes it easy for the recipient to apply for the role, which can increase your chances of receiving high-quality applications.
Another benefit of using video recruitment messages was that Cyber Security Recruitment can keep their clients up to date on the status of the recruitment process.
They can easily record and send a video update to their client after each meeting, which helps them feel more involved in the process.
This was especially important for clients who were hiring for a critical role and needed to be kept up-to-date on the progress of their recruitment efforts.
Belel as a partner in enabling teams with the video tool for sales and recruiting
Belel was able to give a competitive offer, which enabled Cyber Security Recruitment the ability of standing out from the competition with a unique approach.
The whole video creation process has been simplified. Press Record and Share. Therefore, it requires much less attention than it used to:
Recruiters have access to the Belel's platform and can independently create their own videos
They are able to easily create entertaining personalized content that stand out
Data is collected to detect performance and help recruiters understand the user behaviours
Videos have Cyber Security Recruitment branding giving videos a professional look
Personalized video messages can be easily pasted within an email or text message, including a animated preview of the video
Create engaging videos to convert more opportunities